The Leibniz Center for Tropical Marine Research (ZMT) saw a great turnout for the Open Campus event that took place on June 17 at the University of Bremen. Hundreds of people, young and old, visited our tent and participated in the 3D Virtual Reef experience. We conducted user-centered surveys to better understand the user experience and how we can improve the design of the 3D virtual reef. We received very positive feedback about the virtual reef in addition to some constructive comments on the development of the program. Understanding the user experience is a vital component to creating an interactive communication experience that results in increased learning and emotion regarding this subject matter.